create value. useless objects and time tested ideas have only a thin line which divides them. if you want to seriously create value in this timeless world, then you need to consider the fact that you can, stick with the tried and tested or create new/modify the tested /to improve upon the tested. in case you are willing for the second step. please be assured that this step will lead you to have sleepless nights and lot of heart break. but there is a plus point in all of this, and that is, that you will get to understand the customer much better. you will know the ground realities, and you will also be the first to know about any product gaps. this will give you an advantage/ edge in the long run. for what is good weapon without a warrior who practices profusely on his skills every day and what good is your product if it cant speak its value.
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