Friday, March 02, 2012

Brand Ambassadors - Best known faces endorsing us ... almost about anything.

He sells (promotes) us Dish TV, Fair and Handsome, Hyundai, Gitanjali, Nerolac, Sprite, (previvously Pepsi) and also Pepsodent. We all know him. We like him, We hate him. But we know him.

He becomes the face of the Brand.

But almost every Brand with Money to get him has him endorsing.

So if you have him. And you are a Brand. What do you do.

Use him differently and make him act out your product. After all your intention is to promote the Brand and not him. Make sure that people recall the Brand and him and not the other way around.  

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