Sunday, March 04, 2012

The Ogilvy Way - Part II

People who think well, write well.

Good Writing is not a natural gift. You have to learn to write well.

Here are 10 hints.

1) Read Writing that works, Harper & Row, 1981.

2) Write the way you talk. Naturally.

3) Use short words, short sentences and short Paragraphs.

4) Never use jargon words.

5) Never write anything for more than two pages.

6) Check your quotations.

7) Never send a memo or a letter on the day you write it. Read it aloud the next morning and edit it.

8) Take a feedback.

9) Be clear yourself what you want from the receiver when you send him something in written.

10) If you want ACTION, dont Write it. Go tell the guy what you want.

By Ninad Tatke.

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