How to Craft messages that sell.
Product /Service is ready for distribution. How to sell it.
1. Humour. _ If it can be said in a funny way, lighter tone. Do It. Recall will be high. Just make sure that Brand name is prominent in the message.
2. Slice of life. - Oldest way and yet its never ending.
3. Testimonials. (non celebrity) - Believable especially done through social media now a days.
3.a) Celebrity. - Well it still works but its not very productive now.
4. Demonstrations - Seeing is believing.
5. Problem solution - Here is your problem, therefore here is your solution.
6. Talking heads (features of the product) - It may seem boring but its the only way to showcase the attributes for a high involvement purchase.
7 Character (Mascot) - Its the clown. Oh that means Mcdonalds... this method works well with time.
8 Reason Why- One reason to buy X over Y. It can be rational or emotional.
9 News - A new way to use a (old) product.
10 Emotion - A good method, but dont attempt emotion unless you can deliver it.
11 Cartoons- They work well for kids. Can also work for adults. (Need good content) - Example Amaron batteries.
12 Show the package - Ofcourse if you are selling something tangible, show it. If it is intangible, illustrate its benefit.
13. Music- sing it - If you have nothing new to say, hammering through a jingle is a good way as people retain music. ie. Nirma, Lifebouy, Mutoot Gold finance,
14. sound effect - It breaks the clutter. ie. Tide deterdent bar.
By - Ninad Tatke.
Product /Service is ready for distribution. How to sell it.
1. Humour. _ If it can be said in a funny way, lighter tone. Do It. Recall will be high. Just make sure that Brand name is prominent in the message.
2. Slice of life. - Oldest way and yet its never ending.
3. Testimonials. (non celebrity) - Believable especially done through social media now a days.
3.a) Celebrity. - Well it still works but its not very productive now.
4. Demonstrations - Seeing is believing.
5. Problem solution - Here is your problem, therefore here is your solution.
6. Talking heads (features of the product) - It may seem boring but its the only way to showcase the attributes for a high involvement purchase.
7 Character (Mascot) - Its the clown. Oh that means Mcdonalds... this method works well with time.
8 Reason Why- One reason to buy X over Y. It can be rational or emotional.
9 News - A new way to use a (old) product.
10 Emotion - A good method, but dont attempt emotion unless you can deliver it.
11 Cartoons- They work well for kids. Can also work for adults. (Need good content) - Example Amaron batteries.
12 Show the package - Ofcourse if you are selling something tangible, show it. If it is intangible, illustrate its benefit.
13. Music- sing it - If you have nothing new to say, hammering through a jingle is a good way as people retain music. ie. Nirma, Lifebouy, Mutoot Gold finance,
14. sound effect - It breaks the clutter. ie. Tide deterdent bar.
By - Ninad Tatke.
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