Thursday, January 01, 2015

Bakawaaz - Dhoni retires from tests.


















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Tuesday, December 30, 2014

Thane Watch - Best Missal in Mumbai area



Missal is an dish in Maharashtrian dish made with various mixes and a hot gravy. Usually served with pav (or bread) it is a delicious affair for anyone who loves spicy food.

Maharashtra has various types of missal . Pune missalhas a variety which is essentially poha and mild gravy. Kolhapur missal is pulses, sev and a really hot gravy. Plus there are 3 to 4 more variety of missals.

Thane has been popular over the years for its missal in Mumbai, Mamledar Kachori and Amantran Restaurant (same place - different ambiance)  has been a foodies paradise over the years.

However in the last two years a new place has emerged in Thane. Its named Suruchi and is located next to Malhar talkies close to Eternity Mall, near teen hath naka.

The quality of this missal is definitely good but the best part is the taste. This place has around 4 to 6 versons of Missals available but I would recommend Kolhapur variety of it. (its spicy).
The ambiance is not much but its a good place for a hearty breakfast or an evening snack.

You know a good taste when it lingers on in your mind hours after you had your meal.



Saturday, November 01, 2014

Strategic samosa: Want to do something right.... deligate

I grew up listening to stories of Shivaji maharaj as a child. One thing which always stayed with me in those stories was the fact that Shivaji maharaj were always a part of the story in lead, whether slaying of Afzal Khan, or the gureilla attack on Pune, Surat or the escape from Agra. But does it make sense in doing things yourself. Is deligation not trustworthy. This piece is about if you want to do it correct, then deligate. To be continued.

Friday, May 30, 2014

4 things - From Strategic samosa to diet strategy

Its on 4 things in strategy, so lets get on with it.

1. Arculate a clear vision to all your stake holders, both internal and external.

2. Inspiring people is a day to day job. Walk the talk every since day.

3. Identify your battles and deploy best resources to your problematic areas

4. Use symbolism and storytelling effective.          

Images are owned by Ninad Tatke.                                                  



Thursday, May 29, 2014

Strategic Samosa : Truth is out there.

The image is owned by Ninad Tatke.  

     X files haunts with its music. And then generates curiosity by its tagline,"truth is out there".  We know that it is a work of fiction but if it were a tagline for any strategist now, what would be his line of action.

What would be his thoughts.

1.understand your consumer
2. Identify their problems and aspirations on life.
3. Create a opportunity to win win.
What can help brand as well as consumer.

What things will he look for.

1. A larger segment within the target consumer base to whom he can target.
2. Some regional or cultural or behaviorial trait which can be useful in his marketing pitch.
3. If anything can be retained from the existing campaign or communicatuon. While new is good, continuity  brings goodwill and credibility to any communication.


What will he ignore.

1.He will ignore the obvious suggestions which are easy to understand but hurt the project with upsetting its ROI.

2.He will ignore all the cant be done views atleast in the intial stage.

3. He will ignore pre set methods or rituals in marketing.

Wednesday, May 28, 2014

Ek number

Its a fixed match. You know that the team is going to qualify in 14.3 /14.4 overs. It is not a contest its drama. Staged, scripted and perhaps even rehearsed. But enough of my debut movie called Awaal number staring me, directed by me and .... what this post is about is a dream every funny guy worth his salt dreams of. THAT DREAM MY FRIEND IS BEING HILARIOUS THROUGH OUT THE ACT. I realize here that I am screaming, but now that I have got your attention. Lets get down to business.      Sorry for the non relevant jibe at the recently concluded match/roadshow/gipsy sale / play between Mumbai Indians and Rajastan Royals.
 So you really want to be no 1 funny. Alright.                                                       Step 1. Pick a scrapegoat. It can be your father mother Government wife God or anybody else. Just mention how they react to situations. It earns laughs no matter how many times it has happened before.                                    Step 2. Have your stock character ready. A stand up without one is as good as one without mike.                           Step 3. Play on the personifications.       Step 4. Keep on working on new material. Polish it . Edit it.                           Step 5. Learn from others. Copying is no shame if you add your own additions to the bit.                    
Step 6.     Incase nothing is working. Quit. The worse joke you can crack is being a desparate fart up there on the stage.   So folks here were a few ek number tips for being funny. The views mentioned are a work of fiction by the author. Any attempt to find any moral or guidance from this post will be strictly frowed upon.