X files haunts with its music. And then generates curiosity by its tagline,"truth is out there". We know that it is a work of fiction but if it were a tagline for any strategist now, what would be his line of action.
What would be his thoughts.
1.understand your consumer
2. Identify their problems and aspirations on life.
3. Create a opportunity to win win.
What can help brand as well as consumer.
What things will he look for.
1. A larger segment within the target consumer base to whom he can target.
2. Some regional or cultural or behaviorial trait which can be useful in his marketing pitch.
3. If anything can be retained from the existing campaign or communicatuon. While new is good, continuity brings goodwill and credibility to any communication.
What will he ignore.
1.He will ignore the obvious suggestions which are easy to understand but hurt the project with upsetting its ROI.
2.He will ignore all the cant be done views atleast in the intial stage.
3. He will ignore pre set methods or rituals in marketing.
No comments:
Post a Comment