Strategic Samosa : Truth is out there.

The image is owned by Ninad Tatke.  

     X files haunts with its music. And then generates curiosity by its tagline,"truth is out there".  We know that it is a work of fiction but if it were a tagline for any strategist now, what would be his line of action.

What would be his thoughts.

1.understand your consumer
2. Identify their problems and aspirations on life.
3. Create a opportunity to win win.
What can help brand as well as consumer.

What things will he look for.

1. A larger segment within the target consumer base to whom he can target.
2. Some regional or cultural or behaviorial trait which can be useful in his marketing pitch.
3. If anything can be retained from the existing campaign or communicatuon. While new is good, continuity  brings goodwill and credibility to any communication.


What will he ignore.

1.He will ignore the obvious suggestions which are easy to understand but hurt the project with upsetting its ROI.

2.He will ignore all the cant be done views atleast in the intial stage.

3. He will ignore pre set methods or rituals in marketing.

4 liners

This one is a poem minor
as it only a 4 liner
A leader is a dealer in hope.
As the team climbs a difficult slope.


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Below my office lies a stall
Road side food attracts all
Some prefer a parcel some eat in hot
Some are quite while some talk
Its a meeting, nay... a melting pot.

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Say something sweet but keep it short
Dont bore us with nostalgia and old tales of fart
We like you when you are friendly and we are smart
When everything falls in place, its time to depart.

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A goodbye message from a friend
 you will cherish till the end
Was kept in your wallet /mobile phone for last 8 years.
A thief stole your wallet/phone and you lost all cards and cash/contacts
People said that it was just a wallet/phone but you lost something dear.
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By Ninad Tatke

Stephen Hawkings.Story retold. (Poem)

Living life strongly
Living life with dignity

At 21 he had lost his body.
Yet he wasnt someone
Who would give up
He has made it through last 49 years

Through tubes pipes and wheel chair
Its a struggle of epic proportions when you consider that he survived.
But its not amazing that he lived, its amazing what he did in his life.

He is a brilliant author and a physicist.
 and he has a strange sense of humour.
Strong intellect and knowledge
But never crazy for glamour.

And  he is a people's person,
A smiling icon

Resting upon the laurels of his work is not his cup of tea


He is living his life strongly
Living life with dignity.

what power can a mind hold
What more can now unfold.

Dont know, but felt today to sing out for him

Spread his story retold.

He is 70 today

(Jan 8 actually)

Still exploring still writing theories hard to get
and still keeping it light.


He is someone who inspires me with the grace of his life.

Logs in the ocean...

What is this feeling I now have,

I have care, warmth and tender memories.

And yet I have apprehensions, dilemmas and confusions.

Its like a sailor in the open sea, on a bright sunny day.

Worried about the rocks below.

We are all like logs in the ocean

sometimes we meet and then we drift away

unsure of destiny, unsure if we ever meet again

We can enjoy those small moments

or we can make each moment small

Is it stalemate that I am feeling now

Or is it a checkmate?