Wednesday, February 20, 2013

The curious case of Uninor.

It came with a wave and bright colours. It was everywhere. It was Uninor.

Now it is no more. Atleast in Mumbai.

The death was sudden, but it was painful. Painful because its users have been left stranded.

They will obviously move on to something else but the point here is external forces are not just a element we learn in B schools and forget about. External forces are indeed a force.

Perhaps in few months from now Uninor will bounce back and create new version of success, perhaps it may not do so.

It continues to operate in six circles.

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