Friday, September 07, 2012

Analysis of GOW part 1 and 2



 Is the bard still coming to us in new forms.

 Is wassepur Macbeth resold.

 It may not seem so but there is a good possibility that it is indeed macbeth.

 Faisal does want to kill his dad.

 He has been traumatic since childhood after he found his mom and old chacha in a compromising position.

 Instead he ends up taking revenge for his mother and that all while unwilling trough the drags of chillum.


Tuesday, September 04, 2012

Strategic Samosa. The basics of account planning.


The most common thing in any account planning is to talk to the consumer. But account planner has to actually talk with two set of people, one is the consumers and the other which is the client. 



Consumer:

To the consumer he has to find there hidden motivation and aspirations and figure out a way in a most genienue manner of improving their lives. This is not to sell the brand or arm twist the consumer to believe in the brand. You need to understand what the people want, what they need and what are there values.The concern for the consumer has to be genueine. You have to really think for them. And when you do manage to really think for them, you can connect with them better. This is a lot of hard work.

Client:

As for the client, the account planner also needs to understand him and his requirements. But while he does so he needs to understand the business of the client as well. In some words, the planer needs to be logical as well as emotional. For the client you need to present this desire which the consumer has not as a business speak but as a good old story. You need to  convey him on why a certain communication will work with the consumer and in which tone and manner.


Sunday, September 02, 2012

On the beaches of Calungate - The mafia tale - part 2

Part 1
http://ninadthinks.blogspot.in/2012/08/on-beaches-of-calangute-mafia-tale-part.html

Mean while on the other side of Goa, Rashida a social worker was having her afternoon tea. She had a tough life, with a bad childhood, troubled marriages and was currently pregnant with a child from her third husband. She already was a mother to 2 daughters.

She seemed to be always in some sort of trouble. Many of her troubles were to the fact that she had the money, but she knew that without the money she could not have lasted as an independent women. Her money was due to the farm lands her had inherited.

In her social work though, she was powerful, she helped the homeless, drug addicts and provided almost any support to the needy. She was the nerve of the deprived in Vasco and she lived to that expectation quite well.

Meanwhile advocate Russell Venkat was just leaving his office for a court session in Panaji. It was a stormy case but his strategy was to just delay the procedings until the public opinion cooled off. Afterall the common men had their lives to live.

He manged to stall todays procedings citing that the investigative report was still not ready.
His clients were tourists from Ivory Union. Even though his clients were tourists and stayed in Goa for 4-6 months, they were the Kings and Queens of Goa. They were infact the mafia who ran prostitution rackets, theft, narcotics, land grabbing and even extremes like child sexual abuse.

Venkat though defended his clients as though they were innocent. No one could ever prove that these tourists did all these things. But it was a open secret in Goa.

But today with a closed room meeting, the open secret was about to become a dirty international affair.

By Ninad Tatke.

Saturday, September 01, 2012

Creative Samosa : How to eat the cake and have it too.

It was the best of time and yet it was the worst of time. The best of time because so much is available at the finger tips. The worst because, you have no time.

Hence presenting a few tips on having both the opportunity and doing best with it.


(Note the points are written with a male point of view)

  1. Treat every opportunity you get as a Girl. Your  chances then to make time for it will increase.
  2. Ultimately only one person is responsible for the choices you take, and the above mentioned girl isnt that person. Its you. If you do really badly want to do it. You will go ahead and do it.
  3. In case you fall short of what you expect from yourself, dont give up. Everyday is a new day. Go ahead and work on your goal until you get it.
  4. If you choose that you have that Girl (opportunity), then you need to create a support system for getting to your goal, this support system can be friends, family, acquitances. Make sure that you are accountable. At the same time, they can support you incase you fall. Then you jump in the water. (Swimming basics).
  5. Create small goals and go on achieving them with the big goal in mind.
  6. Celebrate the small victories, and adapt yourself to get bigger ones. 

Saturday, August 25, 2012

On the beaches of Calangute - a mafia tale part 1




It was the best time to be in Goa as beaches are empty, the air is cool and clean and the rains had subsided/ stopped.

Yusuf the new journalist at daily news news had just finished his third coffee in the matter of an hour. He wondered if anything could spice up the day.

He covered the sports beat and today no sports event was on. at around four the editor in chief  Mr. Dhanesh called him, Arun, Bhomika, Balaji, and Yash in for a meeting.

Yash was a forty year old senior crime reporter. With a thin frame  and a sly mind, he surely had a eye for detail  and perfection.  He did as he pleased as he delivered results. He had been a Mr. Exclusive for the paper.

 Balaji was a grand old media man. At 68, he should have had retired long ago but his heart was in news and he could not  stop working. Arun had many deep and long conversations with him. Balaji always had some interesting tale to share from the glory days of media.

Bhomika was a page 3 specialist and she did love gossips, scandals etc.

Arun was a marketing person how had recently joined the content team and perhaps he himself was figuring out what exactly his role was.

Dhanesh was the editor in chief and the man with decisions but he rarely took any on his own. It was an open secret that his decisions were heavily biased and controlled by Yash.

So now all of them were going to have a meeting.

By Ninad Tatke.

Kite Runner - Part 3 (A poets tale)

All poems used in this piece are original works.

------------------------

As Sannie continued her journey as a writer she discovered that the world of publishing was a cruel world full of politics and back biting. On the face of it people were very friendly but there was a cut throat competition.

She found herself sidelined, ignored.

She then said -

Oh the inhabitants of grey skies
o the lovers or war and spies

Cant you see the anguish and cries
of the people you thrown aside

Cant you see the blood you shed
as you bath in honey as you make your money

Cant you smell the black death that is your tongue
and the disease that is your ear.

Stop it now.
Or in a while
I will be real docile.

O lovers of war
You shall not win.
But as you lose
sadly I shall be your kin.


That day a new war shall begin.

And thus Sannie worked hard to establish herself. Until she found her calling.

It was 7.30 in the morning
And I was already late
I rushed and ran
reached towards the gate
Then it all happened
The game of faith

Heroes are ordinary men and women who dare to see
 and meet the call of a possibility
which is  bigger than themselves. 
Breakthroughs are created 
 by men and women who will stand for  it 
 people who will act to make possibility real

I helped someone to get back to feet
and look beyond survival
I helped someone to live the life
With honour and grace

And in return I heard God bless.

And thus at 27 Sannie was no longer just a writer. She was not a Kite Runner yet but she was destined to do more things in life.
http://ninadthinks.blogspot.in/2011/05/kite-runner-poets-tale-part-2.html

http://ninadthinks.blogspot.in/2011/05/kite-runner-poets-tale-part-1.html

   

Sunday, August 12, 2012

Performance guideline

"Ultimately every performance for an audience is made with a intention that the audience should like it. If an audience does not like a performance, then the performance is not a good public performance".

This was said by I.

However I know that there are people who will disagree. 

Imagine a test Match (Cricket) where a batsman bats all day in a painfully slow manner - which bores the crowd to death, but ensures his team has a good score on board and hence a good chance to win.

I have to agree that its not just the masses who can judge a good performance. If that is the case everything will be a herd mentality and originality/creativity will be lost.

For every Dabaang, or Ready is not the best film made but it works. Then there are films like Laashak which critics love but it is not a hit.

The revised statement here is thus that "while a performer is free to perform the way he/she wants, the ultimate aim of the performance is to win (game / critics approval) in the bigger picture and also gain popularity of the masses (if possible) while doing do. 

This conversation would not have been possible with out the fabulous Veena performance I heard one night (sarcastic) which was so note worthy (that it actually played one note for two hours), that it  made me go to sleep. May be that raaga was Raaga nirdra.

That apart I feel that every performer can perform the way he/she likes in private. But in a public performance, it is a public performance - shouldn't they like it.