Bakawaaz - Sajid Khan ki Duniya.

Few other BakAwaazs.

http://ninadthinks.blogspot.in/2013/03/bakawaaz-based-on-idea-and-airtel-ad.html
http://ninadthinks.blogspot.in/2013/03/bakawaaz-on-atms.html

http://ninadthinks.blogspot.in/2013/03/bakawaaz-on-atms.html


http://ninadthinks.blogspot.in/2012/05/bak-aawaz-1.html

http://ninadthinks.blogspot.in/2012/05/bak-aawaz-2.html

http://ninadthinks.blogspot.in/2012/05/bak-aawaz-3.html

http://ninadthinks.blogspot.in/2012/05/bak-aawaz-4.html

http://ninadthinks.blogspot.in/2012/05/bak-aawaz-5.html

http://ninadthinks.blogspot.in/2012/06/bak-awaaz-8.html

http://ninadthinks.blogspot.in/2012/10/bak-awaaz.html

http://ninadthinks.blogspot.in/2012/05/bak-awaaz-9.html

http://ninadthinks.blogspot.in/2012/05/bak-awaaz-10.html

http://ninadthinks.blogspot.in/2012/10/bak-awaaz.html

http://ninadthinks.blogspot.in/2012/10/bak-awaaz-based-on-ad-by-olx.html

http://ninadthinks.blogspot.in/2012/10/bak-awaaz-icc-t-20-india-wins.html

http://ninadthinks.blogspot.in/2012/10/bak-awaaz-on-1975-and-2012.html

http://ninadthinks.blogspot.in/2012/10/bakawaaz-on-bandhs.html

http://ninadthinks.blogspot.in/2012/10/bak-awaaz-on-socially-relevant-films.html

http://ninadthinks.blogspot.in/2013/03/bakawaaz-on-sundays.html

Thane Watch - Best Missal in Mumbai area

 

Missal is an dish in Maharashtrian dish made with various mixes and a hot gravy. Usually served with pav (or bread) it is a delicious affair for anyone who loves spicy food.

Maharashtra has various types of missal . Pune missalhas a variety which is essentially poha and mild gravy. Kolhapur missal is pulses, sev and a really hot gravy. Plus there are 3 to 4 more variety of missals.

Thane has been popular over the years for its missal in Mumbai, Mamledar Kachori and Amantran Restaurant (same place - different ambiance)  has been a foodies paradise over the years.

However in the last two years a new place has emerged in Thane. Its named Suruchi and is located next to Malhar talkies close to Eternity Mall, near teen hath naka.

The quality of this missal is definitely good but the best part is the taste. This place has around 4 to 6 versons of Missals available but I would recommend Kolhapur variety of it. (its spicy).

The ambiance is not much but its a good place for a hearty breakfast or an evening snack.

You know a good taste when it lingers on in your mind hours after you had your meal.

Strategic samosa: Want to do something right.... deligate

I grew up listening to stories of Shivaji maharaj as a child. One thing which always stayed with me in those stories was the fact that Shivaji maharaj were always a part of the story in lead, whether slaying of Afzal Khan, or the gureilla attack on Pune, Surat or the escape from Agra. But does it make sense in doing things yourself. Is deligation not trustworthy. This piece is about if you want to do it correct, then deligate. To be continued.

4 things - From Strategic samosa to diet strategy

Its on 4 things in strategy, so lets get on with it.

1. Arculate a clear vision to all your stake holders, both internal and external.

2. Inspiring people is a day to day job. Walk the talk every since day.

3. Identify your battles and deploy best resources to your problematic areas

4. Use symbolism and storytelling effective.          

Images are owned by Ninad Tatke.                                                  

Strategic Samosa : Truth is out there.

The image is owned by Ninad Tatke.  

     X files haunts with its music. And then generates curiosity by its tagline,"truth is out there".  We know that it is a work of fiction but if it were a tagline for any strategist now, what would be his line of action.

What would be his thoughts.

1.understand your consumer
2. Identify their problems and aspirations on life.
3. Create a opportunity to win win.
What can help brand as well as consumer.

What things will he look for.

1. A larger segment within the target consumer base to whom he can target.
2. Some regional or cultural or behaviorial trait which can be useful in his marketing pitch.
3. If anything can be retained from the existing campaign or communicatuon. While new is good, continuity  brings goodwill and credibility to any communication.


What will he ignore.

1.He will ignore the obvious suggestions which are easy to understand but hurt the project with upsetting its ROI.

2.He will ignore all the cant be done views atleast in the intial stage.

3. He will ignore pre set methods or rituals in marketing.

Ek number

Its a fixed match. You know that the team is going to qualify in 14.3 /14.4 overs. It is not a contest its drama. Staged, scripted and perhaps even rehearsed. But enough of my debut movie called Awaal number staring me, directed by me and .... what this post is about is a dream every funny guy worth his salt dreams of. THAT DREAM MY FRIEND IS BEING HILARIOUS THROUGH OUT THE ACT. I realize here that I am screaming, but now that I have got your attention. Lets get down to business.      Sorry for the non relevant jibe at the recently concluded match/roadshow/gipsy sale / play between Mumbai Indians and Rajastan Royals.
 So you really want to be no 1 funny. Alright.                                                       Step 1. Pick a scrapegoat. It can be your father mother Government wife God or anybody else. Just mention how they react to situations. It earns laughs no matter how many times it has happened before.                                    Step 2. Have your stock character ready. A stand up without one is as good as one without mike.                           Step 3. Play on the personifications.       Step 4. Keep on working on new material. Polish it . Edit it.                           Step 5. Learn from others. Copying is no shame if you add your own additions to the bit.                    
Step 6.     Incase nothing is working. Quit. The worse joke you can crack is being a desparate fart up there on the stage.   So folks here were a few ek number tips for being funny. The views mentioned are a work of fiction by the author. Any attempt to find any moral or guidance from this post will be strictly frowed upon.               

strategic samosa. research as it is.move foward

A few years ago, paper was unreplacable. From documents to currency to questionaires. Paper was all we required. In the last few years though we have moved away from this monster and got into a new one. Yup thats right my friend. We are now paperless but not effortless.                         You see we are now in a digital age where many things including this post has beeb directly typed into the medium. While this leads to instant communication, it also leads to no scope for editing.                                                      But the question my friend is why does research require editing. Well for starters imagine you are in a traffic driving behind a truck in a bumper to bumper situation. Most Brand Managers are driving their brand in virtually the same way. Sometimes you get irritated driving so. But what are you going to do. The task any research should do is to define a problem. And look for its solution as a part of its objective. This might not be the actual objective but it is implied.                           In the road scenario, when a vehicle suddenly joins the traffic it gets space to manuveur its vehicle because of the distance it has from rest of the traffic and it can actually overtake the problematic truck and move ahead freely on an open road. So its imperative to keep defining and redefining your problem or objective in middle of your project. If the brief says that the objective is to stay in the lane we would het stuck and will never move forward. The goal is to move forward no matter what is the process.

The kid The movie review 2000.

It starts off on a very absurd note. How can a kid be responsible for a adult to make life alternative choice.   The movie stars Bruce Willis as a image consultant and a eight year kid whok strangely enough is a version of himself. So Rusty 40 year old meets Rusty the eight year old and they help each other discover what they should  be doing.                                                         The kid makes him realize what he forgotten over the years which is to be happy. Its not about money, the dog, the girl friend or being a pilot. At the end of the day its all about happiness. Despite being annoying , the kid reaches out to Rusty and helps him with his own make over.        

The kid The movie review 2000.

It starts off on a very absurd note. How can a kid be responsible for a adult to make life alternative choice.   The movie stars Bruce Willis as a image consultant and a eight year kid whok strangely enough is a version of himself. So Rusty 40 year old meets Rusty the eight year old and they help each other discover what they should  be doing.                                                         The kid makes him realize what he forgotten over the years which is to be happy. Its not about money, the dog, the girl friend or being a pilot. At the end of the day its all about happiness. Despite being annoying , the kid reaches out to Rusty and helps him with his own make over.        

If Minor Characters have entire movie made on them. (Bollywood) Part 1

Ramlal - A story of a servant trapped in a cruel world. His armless master. His village full of scared people. 2 house guest - bachelors. No manners . One of them is trying to court (woo) the widowed daughter in law of his master. Movie - Sholay

The man with a Golden heart - Sees a childlish yet Genius scientist from India getting shot after he (Indian scientist) sees his future and death. Helps him live - with a cost. Then 25 years later helps his son crush the evil and win back his father, at the cost of his own life. Movie Krissh.

Zombies - are we ?

I woke up Monday morning,
 as sun rose. 

I dressed i ran to daily chores,
 i travelled far, through push, punch and strain

 and as if all this wasn't enough it also started to rain. 

It was told to me, don't be late.
 Reach they said at 8.

 I skipped breakfast, which i could have ate,
 i skipped my daily route which was set.
 As i reached the valley below full of elevator awaiting zombies .
And I too joined them as we marched 

We the zombies , brains we eat
we the zombies, we march to the beat.

Gyan

L- listens Well,

 E-empathy,

 A-attitude,

 D-dreams and decisiveness,

 E-effectiveness,

 R-resilience,

 S-a sense of purpose,

 Humility And humor. 

I-integrity and imagination,

 Principles, And willingness to pack other peoples

 Parachutes.

One size fits None : Part 2.

link of part 1:
 http://ninadthinks.blogspot.in/2014/02/one-size-fits-none-part-1.html


link of part 1.5 :http://ninadthinks.blogspot.in/2014/02/one-size-fits-none-part-15.html

 Babu sat outside on the road that day and started playing his drums.

Tupp Tub. Tuppa tub

 "Greeting BABU" - Pujari (priest)
"Greetings" Babu
 "Pandurang will be kind" - pujari.(priest)

"What makes you say he isnt, (he) Vittal is kind, he is mauli - (mother)" spanned Babu.

"What I meant was things will improve" - Pujari

"Hmmm they will"

Tab tap tab tapp

"Why do you look so gloomy" - Pujari

"I am just tired sir, nothing wrong"

" If you need anything meet me in the evening"  Pujari

"sure"


Tab tap tab tapp. He was not going to meet him in the evening. It was hopeless.

At the same time in the same moment, Ravi Sharma lost everything. He was broke. He had just lost his job. He did not know how to go home broke and jobless and hence he ran away to nowhere.
Darkness

At this very moment Alka Gupta took a dip in the river Godavari. The river they said purified all sins. But was this true. Can all sins be washed away. Was it a sin in the first place.

End of part 1.5
------------------------------------------------

Alka Gupta came out of the river and touched the Pujari's feet. Pujari - "Bless you"


Alka - "Thank you baba"

Pujari walked away.   Alka still lingered. She had nothing to do. Confusion had gripped her. Why did she let it happen. Why was she greedy. Did she deserve this faith.

Babu played his drum - Tapp tap tap, tapp tapp
tapp. tap . tapp, tap tap

The evening came and night followed. Babu packed for the day and started back home. His usual route was along the bank of river Godavari and he knew the route well. Today though something came in his way. An object - a person - a man. no. it was a lady.

He wondered why is she here. At this time. Why is she wet.

He enquired - "Tai, (sister) why are you here, at this hour .. are you lost?"

Alka turned and saw the man, radiating. She said she was just looking at the river and got lost in thought.

Vittal tula sukki thevo - May god keep you happiness, (keep you happy)

Thus Babu turned and went away but not to his home but at Pujaris place.

Alka Gupta's  thought - " Did my bribe actually led to that child's death. But everyone does it. Why is it that this has boomerang on me"

Babu to Pujari, "Why are people unhappy ?"

Pujari " What is happiness"

Babu " Finding joy"

Pujari " Where do people find joy"

Babu " In things, in people, in relationship"

Pujari " Can you get joy in nothing"

Babu " Ofcourse you cant"

Pujari " why is that"

Babu " Because in nothing, there is nothing to relate it to"

pujari " why is it that you find nothing right now in your Pandurang, why is it that you look so dejected, you say vittal with your toungue but I fear you are just going through the motions. You dont love the God anymore you don't have Bhakti (devotion) for him "

Babu "you mean to say I dont relate to God... that God is nothing "

Pujari  " I am just stating my obervations, I cant understand how the human mind works. so what is it that is really bothering you"

Babu   " shoes... till this evening and now a girl I met at the Ghat"

Pujari  raised his eyebrows "she is still there, she is a city girl for sure. should we go and check. she seems from a good family"

And thus they went to the ghat. But the girl had left. A hawker pointed out that she took a cycle rickshaw to somewhere. she was staying probably in the small town itself.


A man kept travelling straved and penniless and he finally collapsed. Police found him and his wallet had this photograph. A Building along person with a helmet.  He was hospitalized.

His shoes were customized. This person had large feet. Police found driver's licence. The name said Ravi Sharma. Age 34. From Mumbai. Light Motor Vehicle.

One size fits none - Part 1.5

Yet week after week the whole situation seemed hopeless. It was hopeless. There was no way he was going to get those shoes.

Till the day he got them. The story is now about how did he get those shoes, it was a journey, nay a pilgrimage to human heart.
--------------End of part 1---------------------------------------
link of part 1:
 http://ninadthinks.blogspot.in/2014/02/one-size-fits-none-part-1.html

 Babu sat outside on the road that day and started playing his drums.

Tupp Tub. Tuppa tub

 "Greeting BABU" - Pujari (priest)
"Greetings" Babu

 "Pandurang will be kind" - pujari.(priest)

"What makes you say he isnt, (he) Vittal is kind, he is mauli - (mother)" spanned Babu.

"What I meant was things will improve" - Pujari

"Hmmm they will"

Tab tap tab tapp

"Why do you look so gloomy" - Pujari

"I am just tired sir, nothing wrong"

" If you need anything meet me in the evening"  Pujari

"sure"


Tab tap tab tapp. He was not going to meet him in the evening. It was hopeless.

At the same time in the same moment, Ravi Sharma lost everything. He was broke. He had just lost his job. He did not know how to go home broke and jobless and hence he ran away to nowhere.
Darkness

At this very moment Alka Gupta took a dip in the river Godavari. The river they said purified all sins. But was this true. Can all sins be washed away. Was it a sin in the first place.

Tera Campaign

 in tune of tere Naina...

Campaign ka chal ye
Executive ka haal ye
Har Monday ko Baldleye  sama
Tum jo express na karo ya phir issue avoid karo
Tham ke rukk jagoge tum waha ke waha

Sab se crucial hai campaign ka success
jispe depend hai hum sab ki icrement
Oh aise campaign tu yaadhi ton aaye

ho tera campaign tera campaign tera campaign re
mera campaign mera campaign mera campaign re

Aahat PESTAL chalat category ki
Execution pe saab hai hoshiyaar
chaahe kuch na bolu chaahe raaz na kolu
It depends on every element meri jaan

Deadline jo hai deadly se bhi bhayankar
use pura karna ka hi ye hai chakkar

Oh aise campaign tu yaadhi ton aaye

ho tera campaign tera campaign tera campaign re
mera campaign mera campaign mera campaign re

Tera Campaign, challenge badhaye
Tera Campaign, technology sikhaye







 

One size fits none. part 1

It was a bad month. The tourists were low and the city was almost deserted. Babu sat on his usual spot and he played his drums. No one was there but he played , tub tub tubb tub tubb tub . He was playing from his heart. He always played with his heart. He was blind since childhood and the drum was what he had grew up on. He played tub tub tubb tub tubb tub.

God was kind though. He usually earned enough to eat twice in a day and had a small place to stay. With food in the belly, anyone can love art. Blindness doesnt crippled art it increases it. It makes your ears sharper. It makes your tongue crisper and you can sense the core. Its when you are hungry. Thats when its tough to love art. Because hunger survives or makes to try survive. While art makes you grow.

Its not that Babu had no aspirations. He wanted to be a musician but somewhere down the line  "lack of vision " lead to lack of opportunity and in his small city where tourism was the major industry, he fell short.

Babu shoes had worn out a long time ago. He wanted to buy new shoes. But the peak season was still a long time ago away. The question was how is he going to buy new shoes.

He played his drum with sincerity, tub, tub, tubpa tub tub.

Yet week after week the whole situation seemed hopeless. It was hopeless. There was no way he was going to get those shoes.

Till the day he got them. The story is now about how did he get those shoes, it was a journey, nay a pilgrimage to human heart.