social media community management

Images or images with test will attract people

1. Connect with the audience. avoid gimicks
2. engage
3. influence
4. integrate

The purpose is to
To make life easier
To build relationships
To help others
To craft an online identity

Checklist

• Does it have a purpose?

• Does it spark a conversation rather than broadcast information?

• Is its voice consistent and unique

• Is it light weight

• Will it get the reach you need by driving engagement and landing newsreels?

Do follow:

• - 70/30 rule. 70 % useful content. 30 % selling

• - Short post

• - call to action

• - cue to reaction

• Relevancy

• - first line of defense

Find your tone.
Who is your audience
Why would our audience care and share content about the brand
Be like sponge - Absorb
be like gardener - nurture and trim
Be like a sculptor- create

Future of Advertising is in Service Advertising

Categorize and create % of the various content you will post
example
did you know 10 %
Recommendations 30%
Jokes 5%

Ride on timely topics
example - oreo enhanced twisting

Find inspiration - KLM advertising
Skittles
H&M
9GAG

Create an interesting list

1. Gather the managers
2. Get the latest trends
3. be more strategic
4. Share local knowledge