By Ninad Tatke.
Reference website:
Agency FAQS
Google
Ecomomic Times
Reference Book: The Advertising Mind - by Erik Du Plessis
(some matter is directly from the website) - this blogpost is for educational purpose only and I do not claim the ownership of the content.
Some people in the field of communication seem to think that creative ideas and research - do not go hand in hand. It is infact quite the opposite. Creative ideas may be important but finally a communication is only as good as the consumer takes it. Hence with the line of thought that consumer is the King, everything that is creative, needs also to be relevant.
Star and Zee are back together for a joint venture on distribution. - Industry observers are of the opinion that the joint venture (JV) will lead this sector into becoming a clean and neat highway through increased subscription revenue and restrained carriage fees; it will also curb piracy.
Apple i phone 4 is launched in India!
Paypal and ebay sue google: Google faced a lawsuit on Friday hours after it unveiled a free mobile application that turns a smartphone into an electronic wallet and is designed to replace plastic credit cards.
PayPal and eBay filed a lawsuit in a California state court Thursday charging that the Internet giant tapped into trade secrets for its newly released Google Wallet. Google did not immediately respond to the allegations.
PayPal spent three years trying to work out a deal in which it would handle payments for Android smartphones, only to see Google scuttle the talks and hire its lead negotiator Osama Bedier, according to court documents.
Jairam Ramesh should thank 2G scam accused Asif Balwa for doing his bit to save the environment — by getting the court to agree to his using an iPad. The chargesheet of the 2G scam runs to 80,000 pages, and has 17 accused; since each of them is supposed to be provided a copy, as well as the judge and concerned lawyers, it adds up to at least 16 lakh pieces of paper. And that leaves out photocopies for the wider circle of legal and other aides on all sides of this high profile case. The standard calculation is that one tree produces around 8,500 sheets of paper, which means each copy of the chargesheet has gobbled up a little less than 10 trees. Had Balwa not offered a technological solution to the logistical difficulty of carrying and sifting through so many pages efficiently in order to direct his defence team, the total number of trees notionally entombed in these documents by the end of the case could have outnumbered those flourishing in New Delhi’s prized Lodhi Gardens. Thanks to his timely intervention, the chargesheet has scalped just a modest DDA park’s worth of trees.
The idea of all litigants henceforth being allowed to use space and time-saving new gadgetry would undoubtedly please the makers of such high-tech items and save forests of Amazonian proportions. A less expensive and more universally applicable solution, however, would be shorter, more succinct chargesheets. But that would entail so fundamental a change in our legal system that no mere mortal would have the temerity to moot it. Yet, there is a case for a wider movement for freedom from legalese, officialese, academese, medicalese and even computerese — if not for the sake of the befuddled common man, at least to save the earth’s fast disappearing green canopy.
The idea of all litigants henceforth being allowed to use space and time-saving new gadgetry would undoubtedly please the makers of such high-tech items and save forests of Amazonian proportions. A less expensive and more universally applicable solution, however, would be shorter, more succinct chargesheets. But that would entail so fundamental a change in our legal system that no mere mortal would have the temerity to moot it. Yet, there is a case for a wider movement for freedom from legalese, officialese, academese, medicalese and even computerese — if not for the sake of the befuddled common man, at least to save the earth’s fast disappearing green canopy.
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