We live in exponential times. Which simply means that we live in times where change is more and more rapid. In these times an idea can be promoted through conversation more than ever before.
How is this possible.
Ok if I tell you tomorrow that I went to a popular restaurant (Bade Miyan) . It was supposed to be good. That's what I had heard about it. But it turned out to be disappointing.
Now if you think that I am an sensible guy whose opinion should be considered, you may never try that restaurant willingly. But thats good old word of mouth. It was always there.
What is new in it. Well word of mouth was always there in history, but never before was it a word of written which could be stored and traced easily. I mean web has changed the ball game.
Its the conversations now which matter more than how they happen. I have personally never been to Comedy store in Mumbai but I am engaged and eventually when I do have both the time and resources, I am quite sure I would be checking it out.
But is it just the material or commercial things which are getting spread. I do not think so. Look at causes. The Idea campaign (that cell phone will bring literacy closer to rural India) may be creative Advertising at the moment but sometime soon it is bound to be reality.
Even the fast for corruption was more popular as the word spread rapidly.
But this change, this technology, all these smart phones and great gadgets have come with a price. The price we are paying now for development is changing environment.
Earth has always evolved. So this change seems part of it. But remember that we are the ruling animal right now on this planet and hence if we are causing environmental changes, we should help out in conserving the earth as well. There are many ways to do that. One of the ways is write for environment by writing what you believe in. This would spread the idea. There are these group of volunteers who are full time working professionals but they care for the environment. They are actually working right now. They call themselves Ek Titli. You can check these out
http://www.ektitli.org/about-ek-titli/
http://www.ektitli.org/
Of course the only real way an idea would work is action. But till you find the opportunity and courage to do so you can always pass it on.
By Ninad Tatke.
How is this possible.
Ok if I tell you tomorrow that I went to a popular restaurant (Bade Miyan) . It was supposed to be good. That's what I had heard about it. But it turned out to be disappointing.
Now if you think that I am an sensible guy whose opinion should be considered, you may never try that restaurant willingly. But thats good old word of mouth. It was always there.
What is new in it. Well word of mouth was always there in history, but never before was it a word of written which could be stored and traced easily. I mean web has changed the ball game.
Its the conversations now which matter more than how they happen. I have personally never been to Comedy store in Mumbai but I am engaged and eventually when I do have both the time and resources, I am quite sure I would be checking it out.
But is it just the material or commercial things which are getting spread. I do not think so. Look at causes. The Idea campaign (that cell phone will bring literacy closer to rural India) may be creative Advertising at the moment but sometime soon it is bound to be reality.
Even the fast for corruption was more popular as the word spread rapidly.
But this change, this technology, all these smart phones and great gadgets have come with a price. The price we are paying now for development is changing environment.
Earth has always evolved. So this change seems part of it. But remember that we are the ruling animal right now on this planet and hence if we are causing environmental changes, we should help out in conserving the earth as well. There are many ways to do that. One of the ways is write for environment by writing what you believe in. This would spread the idea. There are these group of volunteers who are full time working professionals but they care for the environment. They are actually working right now. They call themselves Ek Titli. You can check these out
http://www.ektitli.org/about-ek-titli/
http://www.ektitli.org/
Of course the only real way an idea would work is action. But till you find the opportunity and courage to do so you can always pass it on.
By Ninad Tatke.
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