Wednesday, November 23, 2011

Kolaveri - to be in a soup or make something magical

Why this Kolaveri? (Kolaveri means savage fury/barbaric rage)

By now you have no clue as to what I am talking about or your mind is humming a silly tune.

The song is irritating yet you tend to latch on to it.

One way to look at this song is to regard this as a silly song but then again their is a Ninad way.

A) The song is lesson to all of us that almost anything can work in a viral. It has no grammer.

B) But ask yourself this - is this song promoting a movie, or Danish or is a cover song or nothing at all.

I assume that this is to promote the movie. My guess is not all but it will increase the footfall for the movie.

So this viral was an excellent idea.


But whats to grab from here - Any insight.

So here are insights from Kolaveri

1. They (viral makers) knew they were playing  on the perceptions of the non tamil english speaking rest of the country and thats why you have exaggerated nasal tones, lyrics and pronunciations.

2.To have fun at work. No matter how silly it seems.

3. Believe in yourself.  - The resources used in this viral are low but the belief and conviction shown in making this viral must have in great.

4. Downplay and make fun of yourself and yet be in control of the situation.

Hey these things can be used in our daily lives/work.

1. Create Tg oriented content.

2. Have fun/ healthy interactions at work.

3. Each day try to be the best person you can be. Use your brain, create and take help if needed. The resources you require to do well will follow.

4. Let others feel comfortable in approaching you and discussing you. You need to be charming but yet you need to be the one who can deliver and lead to positive solutions.
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Do comment on what you feel about this blogspot or what you would like to read about next.

my email is ninadtatke@gmail.com

By Ninad Tatke





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